My apologies if I am coming up with too many ideas in too little time. Also my apologies if this is in the wrong section.
We have quite a bit of content designed to make a novice's life easier. For example, the first 1000 credits bound to a character yield 2.5 lessons per, leveling to a certain level gives credit rewards, and now we have two packages of 1000 lessons for a little price.
I think there's a couple things that could continue this trend.
One, make a permanently-available credit package that yields a sizeable credit quantity for a great value, but make that package only available once or twice per player email, same as the no-brainer lesson package. I think in addition to buying lessons, people might want to invest in artefacts early on, and this would allow them to "start out" but not to such an extent that would cut into sales for IRE.
Two, expand the series of artefact packages to be sold during the periodic promotions where artie packages are sold. I think it's generally accepted that each class has a few "priority" artefacts that are more important to that class than others. For example, for Priest, it has been told to me to be Shield of Absorption, tuning fork and a lvl 3 artie mace. So, create a series of such packages that combine priority arties for a given class and allow people to buy them during the package promotions at a discount comparable to the rate of discount for the artefact packages that already exist for that promotion. I don't think these are "no-brainer" packages in the sense that the 10 dollar 1000 lesson packages are. But I think they would sell very well, and allow starting characters the artefacts they most need at a reasonable discount.
Again, sorry if I am putting up too much content. Hope my idea wasn't stupid.